Why Did the LED Light Bulb Cross the Road?
Everyone knows that laughter is good for you. Studies suggest it can buffer stress and increase your resistance to disease. Also, it just feels great to laugh. Advertisers have long used the allure of laughter to sell their products, and many Americans tune in to the Super Bowl just to chuckle at the funny commercials. However, when it comes to selling people on smart energy solutions, it could be hard to find a punch line. Could using humor as a marketing strategy make energy efficiency a bit more digestible?
Energy Impact Illinois, a grant recipient of the Energy Department’s Better Buildings Neighborhood Program (BBNP), is trying to find the funny in energy efficiency. The goal? Communicate the benefits of home energy upgrades and motivate local residents to take action in improving their buildings. The program has enlisted two comedians from Second City, a comedy theatre whose alumni include Tina Fey, Stephen Colbert, and Bill Murray to play “The Energy Bills,” friends who visit Chicago area homes distributing energy saving tips.
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