Retailers & General Merchandise Industry Spend Big on Google AdWords
The Retailers & General Merchandise industry was #2 among the industries that spent the most on Google AdWords in 2011, according to research by SEM software and PPC service firm Wordstream. Finance & Insurance and Travel & Tourism were the #1 and #3 top spenders, respectively.
Larry Kim of Wordstream analyzed Google AdWords spending to see which industries and companies spent the most on Google advertising last year. Kim created an infographic listing the results of his research and also published some insights into what he believes his findings mean for the U.S. economy in his report, What Industries Contributed to Google’s .9 Billion in 2011 Revenues?
In his report, Kim offered an analysis of commonly used keywords and their corresponding cost-per-click, viewable in the infographic. Below is a listing of the industries and amounts spent by the top ten big advertising spenders.
1. Finance & Insurance – .0 Billion
2. Retailers & General Merchandise – .8 Billion
3. Travel & Tourism – .4 Billion
4. Jobs & Education – .2 Billion
5. Home & Garden − .1 Billion
6. Computer & Consumer Electronics – .0 Billion
7. Vehicles – .0 Billion
8. Internet & Telecommunications – .7 Billion
9. Business & Industrial – .6 Billion
10. Occasions & Gifts – .2 Billion
Advertising revenue from the above ten industries accounted for 60 percent of Google’s .9 billion 2011 revenue, while the remaining .4 billion came from other industries.
Retailers & General Merchandise Industry
In the retail industry, Amazon.com led the pack at .2 million spent on AdWords in 2011, with eBay (.8 million), Macy’s (.6 million), Sears (.3 million and JCPenney (.9 million) following. Commonly used keywords and cost-per-click are shown on the infographic.
Analysis of U.S. Economy Based on Google Ad Revnue
Kim made some conclusions about the economy based on Google AdWords spending. His reasoning is that we can learn a lot from Google’s 3 million advertisers and 2 billion daily queries. Among his conclusions:
1. Concerns of Occupy Wall Street are legitimate since the finance and insurance industries were the biggest spenders despite the financial meltdown. They wouldn’t be spending big if they weren’t making money by acquiring new customers with PPC ads.
2. Consumers are spending despite the weak economy and high unemployment. While Kim did not mention the disparity between the poor, middle class and rich, I suspect that is a factor, with the affluent doing the majority of the spending.
3. High unemployment has created opportunities for education and training. Unemployment continues to remain high, prompting people to get retraining or college degrees. That has created a boon for online universities and schools. However, there have been complaints on misleading ads that do not result in jobs.
4. Home & Garden ads beat Real Estate ads since the housing recovery has been slow. That means more people are spending money fixing up their homes and gardens rather than buy a new home.
5. Business and industrial spending was soft compared to other industries and based on the industry’s GDP. It appears corporations are holding back and are slow to invest. While this is typical of a recession, it does not help the slowly recovering economy.
Based on his research, Kim predicts the U.S. economy “will be OK in 2012.” Let’s hope he’s right, and that businesses starts hiring, investing and flourishing in 2012.
Wholesale News – TopTenWholesale.com | China ,Trade Shows, Manufacturing
Filed under Earnings | Tags: AdWords, General, Google, Industry, Merchandise, retailers, Spend | Comment (0)Get Below Wholesale Prices at American Merchandise Liquidators
Each day, thousands of merchandise items are sold at pennies on the dollar in thousands of product categories. Distressed merchandise is a multibillion-dollar industry in the U.S, and there are also opportunities for exporting these products. American Merchandise Liquidators (AML) specialize in selling closeouts, overstocks and returns by the truckload. Through AML’s PalletBid, you can bid on pallets with different types of auctions.
American Merchandise Liquidators, Inc. is a 17-year old bricks-and-mortar company that moves millions of dollars in distressed merchandise monthly. AML sells a variety of quality merchandise at below-wholesale prices, carrying one of the largest inventories in the liquidation business. Buyers are invited to visit AML by appointment by calling 1-251-970-1100 or 1-866-479-1100 Toll Free. American Merchandise Liquidators, Inc. is located just north of the beautiful, white sandy beaches of the Gulf of Mexico, in Foley, Alabama, located 15 miles south on the left/east of US-59 (about 1/10 mile north of the Foley Beach Express). The company is open Monday – Friday: 9:00 am – 5:00 pm. Below is a partial list of merchandise available from AML.
• Domestics Truckloads
• Clearance Furniture
• Tools and Equipment
• TRG Clothing
• “E” Department Store Returns and Surplus
• Electronics Truckloads
• “All in One” department Store Loads
• Home Ware Truckloads Under ,000
• Electronics Pallets
• General Merchandise Department Store Overstocks
AML specializes in general consumer merchandise, including hard goods, furniture, clothing and accessories. They buy in large quantities and offer smaller quantities to their customers. AML ships FOB their warehouse or to other direct FOB points. Their freight department can handle customer shipments at the lowest possible rates. AML also exports and imports products.
You’ll find excellent customer service from AML. We interviewed Bill Gulledge of AML, who told us, “We want our customers to be successful with purchases from our company so we build relationships to increase repeat sales. We don’t do retail, our customers get all the cherries, just as they should,” he added.
AML wrote the original book, “Liquidation 101,” which was responsible for many business start-ups that populated the liquidation industry. We asked Gulledge who their customers are; he replied, “We sell to off price buyers, closeout sellers, brokers, flea market vendors, auctioneers, online sellers, wholesalers, retailers, exporters, distributors, non-profit organizations, surplus stores, chain stores and yard sales,” he replied. “We also sell to competitors,” he added. “In fact, we support the off price retailers who are the future of this industry, and we believe in good old fashioned integrity, accountability and creditability,” said Gulledge.
AML also sells by the pallet in addition to by the truckload. They have a huge variety of pallets in stock, and they have an electronic system that notifies customers of the latest deals. Customers can join AMLs mailing list to be advised of up-to-the-minute offers.
American Merchandise Liquidators wrote the first book on liquidation, which has been expanded, updated, and revised. The 3rd edition, Liquidation 102, is compilation of step-by-step information about the liquidation industry authored by American Merchandise Liquidators, Inc. This vast wealth of information is from real life experiences and covers information gleaned from being in the liquidation industry for over a decade. As a pioneer in the liquidation industry this expert knowledge is priceless and has been well guarded for many years. You can download Liquidation 102 for . BTW, if you become a registered member of the site, you can get access to a 15-page sample of this manual. After registering, look at the User Menu and you’ll see the link to your free sample.
Wholesale News : Wholesalers, Manufacturers , Retailers and Dropshippers
Filed under Earnings | Tags: American, Below, Liquidators, Merchandise, prices, Wholesale | Comment (0)St. Louis Wholesale Specializes in Hot Selling Merchandise
Now that summer is here, it’s time to stock up on wholesale sports-related merchandise because people will be buying sports clothing and hats while watching the various sports activities. Smart parents know that participating in sports builds a child’s self esteem as well as good sportsmanship. As summer sports activities keep kids active and entertained, they like to emulate their favorite sports personality by donning clothing and other sports gear. That’s why we want to tell you about St. Louis Wholesale, because we know this is where you can get the best deals on this hot-selling, high-margin merchandise.
This wholesale distributor offers hot-selling sports merchandise and is also a direct importer and wholesaler of sunglasses, caps and licensed goods associated with sports and outdoor activities. St. Louis Wholesale is a great place to source sports-related general merchandise because they have a large inventory and introduce new merchandise daily. Their line includes the following brand merchandise:
• Elite Image Sunglasses
• NFL
• MLB
• NCAA
• Harley Davidson
• NBA
• NHL
• Disney
• Corona
• Budweiser
• NASCAR
Disclaimer: St. Louis Wholesale’s Elite Image wholesale sunglasses are inspired by and comparable to designer brand sunglasses. However, Elite Image Wholesale Sunglasses and St. Louis Wholesale are not affiliated to, represent, or associated with major sunglasses brands.
Company History. St. Louis Wholesale was started in 1998 for specializing in high-fashion, cutting-edge, fast moving merchandise. In 2001, they introduced Elite Image wholesale sunglasses because they saw a need for high quality, trendsetting eyewear. Their 25,000 sq. ft. showroom is located in St. Louis, Missouri.
We spoke to Craig at St. Louis Wholesale, asking him what differentiates his company from so many other wholesalers offering branded sports merchandise. “We pride ourselves in offering the best customer service,” said Craig. “We are also known for reliability and experience in the industry” he added.
Craig went on to say, “We take pride in developing the latest and most current Elite Image sunglasses styles in the marketplace today, and our customers rely on our proven sales techniques to compete successfully in the market.”
You can contact St. Louis Wholesale by Email or call 1-800-340-7642 with any questions about their merchandise or your order. Here’s a tip: you can join the St. Louis Wholesale Mailing List for monthly offers and specials. However, if you use Yahoo or AOL, you need to put their email address (info@stlouiswholesale.com) in your address book or these email services will consider it spam and won’t deliver these messages to your inbox.
St. Louis Wholesale ships all orders UPS ground and usually processes orders within 24 hours. You don’t need a retail tax ID number to order from St. Louis Wholesale; however, they require a minimum order. Below is a list of product categories that might be useful for finding the merchandise you need.
• Eyewear
• Gifts
• Novelties
• Caps
• Lighters
• Sunglasses
• Apparel
• Toys
• Shirts
• Goggles
• Jewelry
If you need more information, you can use the following numbers to reach St. Louis Wholesale:
Main: 1-800-340-7642
Main2: 1-636-922-4467
Fax: 1-636-922-4964
Sales: 1-800-340-7642
Wholesale News : Wholesalers, Manufacturers , Retailers and Dropshippers
Filed under Earnings | Tags: Louis, Merchandise, Selling, Specializes, Wholesale | Comment (0)