Retailers & General Merchandise Industry Spend Big on Google AdWords
The Retailers & General Merchandise industry was #2 among the industries that spent the most on Google AdWords in 2011, according to research by SEM software and PPC service firm Wordstream. Finance & Insurance and Travel & Tourism were the #1 and #3 top spenders, respectively.
Larry Kim of Wordstream analyzed Google AdWords spending to see which industries and companies spent the most on Google advertising last year. Kim created an infographic listing the results of his research and also published some insights into what he believes his findings mean for the U.S. economy in his report, What Industries Contributed to Google’s .9 Billion in 2011 Revenues?
In his report, Kim offered an analysis of commonly used keywords and their corresponding cost-per-click, viewable in the infographic. Below is a listing of the industries and amounts spent by the top ten big advertising spenders.
1. Finance & Insurance – .0 Billion
2. Retailers & General Merchandise – .8 Billion
3. Travel & Tourism – .4 Billion
4. Jobs & Education – .2 Billion
5. Home & Garden − .1 Billion
6. Computer & Consumer Electronics – .0 Billion
7. Vehicles – .0 Billion
8. Internet & Telecommunications – .7 Billion
9. Business & Industrial – .6 Billion
10. Occasions & Gifts – .2 Billion
Advertising revenue from the above ten industries accounted for 60 percent of Google’s .9 billion 2011 revenue, while the remaining .4 billion came from other industries.
Retailers & General Merchandise Industry
In the retail industry, Amazon.com led the pack at .2 million spent on AdWords in 2011, with eBay (.8 million), Macy’s (.6 million), Sears (.3 million and JCPenney (.9 million) following. Commonly used keywords and cost-per-click are shown on the infographic.
Analysis of U.S. Economy Based on Google Ad Revnue
Kim made some conclusions about the economy based on Google AdWords spending. His reasoning is that we can learn a lot from Google’s 3 million advertisers and 2 billion daily queries. Among his conclusions:
1. Concerns of Occupy Wall Street are legitimate since the finance and insurance industries were the biggest spenders despite the financial meltdown. They wouldn’t be spending big if they weren’t making money by acquiring new customers with PPC ads.
2. Consumers are spending despite the weak economy and high unemployment. While Kim did not mention the disparity between the poor, middle class and rich, I suspect that is a factor, with the affluent doing the majority of the spending.
3. High unemployment has created opportunities for education and training. Unemployment continues to remain high, prompting people to get retraining or college degrees. That has created a boon for online universities and schools. However, there have been complaints on misleading ads that do not result in jobs.
4. Home & Garden ads beat Real Estate ads since the housing recovery has been slow. That means more people are spending money fixing up their homes and gardens rather than buy a new home.
5. Business and industrial spending was soft compared to other industries and based on the industry’s GDP. It appears corporations are holding back and are slow to invest. While this is typical of a recession, it does not help the slowly recovering economy.
Based on his research, Kim predicts the U.S. economy “will be OK in 2012.” Let’s hope he’s right, and that businesses starts hiring, investing and flourishing in 2012.
Wholesale News – TopTenWholesale.com | China ,Trade Shows, Manufacturing
Filed under Earnings | Tags: AdWords, General, Google, Industry, Merchandise, retailers, Spend | Comment (0)RILA to Hold Industry TweetChat on the State of Retail Crime
On Thursday October 6 from 12pm to 1pm EDT, The Retail Industry Leaders Association (RILA) will release the 2011 Crime Trends & Leading Practices Survey. The report details the changes in crimes against retailers over the past year from the perspective of the country’s leading retailers.
Among the categories chronicled in the report, topics include: organized retail crime, individual retail theft, pharmacy theft, internal theft, deterrence strategies, social networking, flash mobs, and resale of stolen goods on on-line market places.
To expand on the data from the survey and provide a forum for live discussion about the results RILA will hold a tweet chat #RILAchat entitled “The State of Retail Crime in the Industry,” the chat will take a look at how crime has trended in the retail industry over the last year and what this means for the industry-at-large.
Lisa LaBruno, vice president of loss prevention and legal affairs, at RILA (@RILA_LaBruno) and Jack Trlica, cofounder, president, and editor of Loss Prevention Magazine (@LPMag) will be on hand to take an in-depth look into the results and offer their insight and expertise. We invite you to join in this important and innovative conversation on Twitter on Thursday, October 6 from 12pm to 1pm EDT. Just follow the hashtag #RILAchat to join in the conversation. Not sure how to participate in a tweetchat? Tweet @RILAtweets or contact Kylee Coffman at kylee.coffman[at]rila.org.
The Crime Trends and Leading Practices Survey was first launched in December 2008 in an effort to measure the correlation between criminal activity and the economic downturn among the nation’s leading retailers. RILA has continued to monitor crime trends, conducting follow-up surveys in May 2009, January 2010 and August 2010. In August 2010, the survey was expanded to solicit feedback from retailers regarding effective criminal risk mitigation tools as part of an industry-wide collaborative effort to combat retail crime.
Survey participants were asked to report measured or perceived changes in crimes perpetrated against retailers over the past year and to share leading practices for minimizing business risks. Reflective of RILA’s membership, respondents represented all retail segments: building/garden equipment, clothing/accessories, food/beverage, furniture/electronics/appliances, general merchandise, motor vehicles/parts, sporting goods/hobby /books/music and miscellaneous.
Retail Industry Leaders Association
Filed under Employment | Tags: Crime, Hold, Industry, Retail, RILA, STATE, TweetChat | Comment (0)Decision to Back America’s Advanced Technology Battery Industry Means A Lot for the Auto Industry
The New York Times Magazine recently ran a long feature about the Obama administration’s decision to back America’s advanced technology battery industry with .5 billion in stimulus funding. The move is largely tied to job creation but it’s also a boon to the auto industry, which needs lithium-ion batteries for its current class of electric cars, and really needs them for its future class, given the country’s rising fuel-efficiency standards. But the piece also elicited a few interesting and intense responses from the urban planning and transportation community.
The New York Times Magazine recently ran a long feature about the Obama administration’s decision to back America’s advanced technology battery industry with .5 billion in stimulus funding. The move is largely tied to job creation but it’s also a boon to the auto industry, which kind of needs lithium-ion batteries for its current class of electric cars, and really needs them for its future class, given the country’s rising fuel-efficiency standards:
Filed under Nature Of Industry | Tags: Advanced, America's, Auto, Back, Battery, Decision, Industry, Means, Technology | Comment (0)U.S. Department of Energy Announces Expanded Partnership with Industry to Advance Next-Generation Automotive Technologies
Washington, DC – U.S. Department of Energy Secretary Steven Chu today announced U.S. DRIVE, a cooperative partnership with industry to accelerate the development of clean, advanced, energy-efficient technologies for cars and light trucks and the infrastructure needed to support their widespread use. This partnership is part of DOE’s broad strategy to expand the availability of advanced vehicles to American families to help protect them from future spikes in gas prices and reduce our nation’s reliance on imported oil. Formerly known as the FreedomCAR and Fuel Partnership, U.S. DRIVE – Driving Research and Innovation for Vehicle efficiency and Energy sustainability – brings together top technical experts from DOE, the national laboratories, and industry partners to identify critical research and development (R&D) needs, develop technical targets and strategic roadmaps, and evaluate R&D progress on a broad range of advanced vehicle and energy infrastructure technologies.
“Government-industry partnerships like U.S. DRIVE can quicken the pace at which affordable, fuel-efficient vehicles reach and succeed in the commercial market,” said U.S. Department of Energy Secretary Steven Chu. “By bringing together the best and brightest in government and the automobile, electric utility, and fuels industries, we can develop promising, innovative technologies that move rapidly from the lab into cars on the road, along with the infrastructure to support them.”
Green Living
Health And Safety In the Manufacturing Industry
Industries in a bid to increase production often ignore worker health and safety. Policies need to be set and revised annually to improve the worker’s environment. Lucky Alloys a division of the Lucky Group shows us how vital worker health and safety is to a company
The manufacturing industry is one of the most demanding environments an individual could ever work in. The number of dangers a worker in a factory is exposed to often exceeds the benefits of the job. The hazards that a worker is exposed to can come in many forms. Extremely loud noise for prolonged periods often leads to hearing loss. While exposure and handling of certain harmful chemicals may lead to the worker falling ill; moreover the worker may fall ill gradually after continuous inhalation of certain chemicals over extended periods of time. Excess vibration or even sparks and metal filings from cutting machines can be dangerous without the necessary precautions.
Many industries the world over often ignore health and safety norms because they claim they cannot afford it. Unions fight for their rights and companies find them unnecessary which eventually leads to strikes and huge losses. The simple solution is to take care of each and every danger that a worker in the plant would face. Moreover manufacturing plants and industries should always set safety norms before setting up and avoid such instances altogether.
Lucky Alloys is a Dubai based secondary and semi-primary aluminum alloy manufacturing facility that takes worker health and safety seriously. They follow strict policies at all levels of the work environment. These include detailed training and clear communication of instructions to all employees. Lucky Alloys is the alloy manufacturing division of the Lucky Group of companies which is based on a foundation that follows the best industry standards in terms of cleanliness, work environment and pollution. Moreover the company also updates their health policies regularly. All these policies would not be followed well without the help of experienced health and safety officers; even the operations and HR all ensure that worker health and safety policies are strictly followed. Lucky Alloys also makes an effort to periodically revise their designs and systems to introduce further ecologically beneficial products with smaller carbon footprints.
To know more about the company, visit us at http://www.luckygroup.com/
About the Author
Karen Adams is an environmentalist who contributes articles to metal recycling companies in Dubai. Lucky Group ( http://www.luckygroup.com/ ) is one such company he trusts in. He does his best to inculcate an eco-friendly behavior among people. As Lucky Group is one of the best metal scrap companies in Dubai and internationally, he enjoys yielding ideas on this topic.
Health And Safety In the Manufacturing Industry was first posted on May 2, 2011 at 1:02 am.
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