Smitty’s Glass Wax Keeps Eyeglasses Clean
Millions of Americans wear glasses, and we all have trouble keeping them clean, which can be frustrating. A lot of folks are in a hurry, so they might huff a little breath on them and wipe them off with whatever happens to be handy. But that usually doesn’t do much good. That’s why we want to tell you about a new product, Smitty’s Glass Wax, how it was discovered and where you can get it.
Kim Smith, CEO and founder of Smitty’s Glass Wax, discovered a better way to clean his glasses while cleaning his boat. “I got some wax on my glasses, and after I wiped them off they were remarkably cleaner,” he recalls. “I worked as a roofing contractor and was always sweating on my glasses. Then with the wax coating on them, the glasses cleaned right up,” said Smith.
Suspecting he had hit on something big, Smith worked on a special formula for Smitty’s Glass Wax for six months and then tested the eyeglass cleaning solution at a street fair. “We sold about 6,000 bottles at that fair,” said Smith, “and we were on our way.”
Smitty’s Glass Wax has three different ingredients that combine to give eyeglasses a dirt-free finish. “First it’s a plastic cleaner that removes the oil and contaminants from the lens, so the lenses are a lot clearer right off the bat,” explains Smith. “It’s also a polish that makes the lenses feel real slick, so dirt doesn’t stick to them,” he added. “Finally, the wax in the product makes them easy to clean later, and the microscopic film from the wax makes the glasses more smudge resistant,” he concluded.
Smith has also has a great way for getting customers to buy the product. “We let them try it,” said Smith. The company offers retailers a Try it Free demo kit cleaning station, where passersby are invited to try the product out on their own glasses. “Once they do,” said Smith, “we have an 85 percent close rate on sales.” The demo kit − which is 8-inches deep, 14-inches wide and about 15-inches high − is an eye catching display with the products attached to a lanyard so no one can walk off with them. The company must be doing something right, as it went to several different fairs and venues last year, selling an additional 38,000 units.
Smitty’s Glass Wax wholesales for .50 per package, which includes the wax cleaner, two micro fiber cleaning cloths, and a carry-it-with-you cleaning bag. The MSRP is .83. If retailers buy a minimum of three cases, the wholesale price drops down to .60 per unit. Free shipping and a free cleaning station are included at that price, and for store owners requesting additional signage or POP displays, Smith will make them available at cost.
“Right now we’re targeting kiosk and cart owners, as well as drug stores, truck stops, gift shops and numerous other retail outlets,” said Smith. The company is also working on extending its product line by planning to roll out a small aerosol can for cleaning computer screens, and an aerosol kitchen and bath cleaner that provides a protective film so dirt doesn’t stick. “We expect to have a big year,” said Smith, “as Smitty’s Glass Wax sells like hotcakes.”
For more information:
Smitty’s Glass Wax
1308 East Colorado Blvd., Suite B
Pasadena, CA 91106
Toll Free: 800-588-4799
Email: smittysglasswax@yahoo.com
Website: smittysglasswax.com
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