Google Analytics On Real-Time Basis
Google Analytics offers free web analytics solution to analyze your website traffic and marketing effectiveness. It has now introduced real time analytics for publishers and marketers. Chartbeat and Woopra, which are real time analytics startups will certainly be affected by Google’s newly launched real time reporting.
Google Analytics, which was the prime analytics tool until now, did not give up-to-date reports. Though it allowed customizing reports and exporting data, it failed to give the most updated data, as it did not run on real time basis. With real-time analytics, you can analyze reports for the current data. For example, you can scrutinize the number of sales generated till now, for a new marketing technique that you are testing on your website.
One of the few remaining limitations of Google Analytics was that it did not provide real time data. These ‘Right Now’ reports will enable marketers to check the number of active visitors on the website at that particular time. If marketers observe a spike in website traffic due to a tweet, or post on some website, they can engage with these visitors as soon as they notice the rise in traffic.
Google Analytics previously offered advanced segmentation, custom reports, advanced analysis tools for manipulation of data, etc. After Google acquired Postrank, it will be offering the much awaited real-time analytics, for marketers. Apart from Real Time Analytics, Google has also announced Premium Accounts for Enterprise Customers in the US, Canada and the UK, for a fixed fee. We certainly do not fail to notice that Google Analytics is growing to be a bigger part of the company, with its better and improved future offers.
Web analytics helps you identify the current traffic trends for your website, as well as provide with a wealth of information to help you discern the problem areas of your website. Just a simple Analytics tracking code has to be implemented in your source- code and GA will start providing you with exhaustive data about the site traffic.
Google Analytics On Real-Time Basis was first posted on September 30, 2011 at 6:15 am.
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