365 Fashions: Quality Sunglasses and Reading Glasses at ASD Las Vegas

For ten years, 365 Fashions, Inc. has manufactured high-quality, fashion-design sunglasses and reading glasses to fit every modern-day customer’s need. With a history of producing the best quality products, 365 Fashions is especially proud of its 365FF Fashion Eyewear Collection and 365FF Sports Collection, which can be seen at Booth # C3145 and C3149 at ASD in Las Vegas March 25-28.

Early sunglasses were not used to block the sun’s rays. For centuries, Chinese judges wore smoke-colored quartz lenses to hide their eye expressions in court. Vision-correcting, dark eyeglasses were brought into China from Italy in 1430. It wasn’t until 1929 that sunglasses were introduced in the U.S. by Foster Grant, followed by Ray-Ban’s aviator sunglasses designed for pilots in the late 1930’s. Since then, sunglasses have become essential, even for children.

It’s important for consumers to wear sunglasses of high quality, and that’s what you get from 365 Fashions. We interviewed manager Yvonne Jin, who said, “Our company’s major strength is that we ensure the quality of our sunglasses and reading glass, making them the very best.”

When asked what gives the company an edge over competitors, Jin said, “We manufacture our eyewear with unique design and colors. Our collection reflects today’s hottest styles and fashion trends. Our creative design and colors result in high-quality eyewear, and we have outstanding customer service.”

What makes customers come back to your company for repeat business? “With products from 365 Fashions Inc., our customer can rest assured that they are receiving the highest quality and uniquely designed products for their money,” said Jin. “Our company offers a 100% Satisfaction Guarantee and outstanding customer service.”

We asked Jin about styles. “The latest trends in sunglasses are retro styles with fashion detail design on the frame, such as tropical floral designs, animal prints and colorful abstract designs that make sunglasses more attractive,” she replied. “With our 10 years experience in the sunglasses industry, we know that consumers have different tastes and different needs; therefore, we have different lines available for our customers to choose from, such as 365FF Fashion Eyewear Collection, 365FF Sports Collection, Polarized Sunglasses Collection, Kids Sunglasses and Reading Glasses. The 365 Fashions team gathers intelligence on current trends and will offer our customer more styles and more distinctive eyewear,” she concluded.

Prices on sunglasses range from to per dozen depending on the style. 365 Fashions will exhibit at Booth # C3145 and C3149 at ASD in Las Vegas on March 25-28, with special prices plus 10% off from its price list. Yvonne Jin cordially invites buyers to visit the booth, where they will be showcasing their hottest new style sunglasses and best sellers. Below is a list of product categories you can find on the 365 Fashions, Inc. website.

• 365FF Fashion Eyewear Collection
• 365FF Sports Collection
• Sunglasses
• Mar 2012 New Arrivals
• Jan 2012 New Arrivals
• Monthly Special
• New Arrivals
• Metal Frame
• Plastic Frame
• Clear Lens
• Faux Rhinestone
• Fit Over Sunglasses
• Kids Sunglasses
• Polarized Sunglasses
• Rhinestone
• Sports Sunglasses
• Allure Genesis Collection
• DG® Collection
• Focal Fashion Collection
• Goggles
• Khan® Collection
• Komodo® Collection
• Sun Readers
• Reading Glasses
• Accessories

365 Fashions Inc.
1225 Broadway, Suite#200
New York, NY 10001
Tel: (212) 686-6798
Fax: (212) 686-6785
Toll Free: (877)365-7858
Email: 365fashions@gmail.com

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8 Tips for Creating Landing Pages That Convert

As many advertisers know, landing pages either convert or they don’t. If a landing page fails to convert, there are a number of solutions that can improve performance. Read on for eight tips that can help you improve your landing page conversion rate.

When you have a landing page that isn’t converting optimally, take a look at  the elements below that may require attention for increasing your landing page performance.

1. Focus on the Desired Action: Avoid giving prospects a number of choices. Be very clear about the desired action you want to elicit. It might be a sale, a newsletter subscription, a whitepaper download, etc. Don’t use any other clickable links or choices on your landing page because it needs to be focused on the one action that leads to conversion.
2. Create a Concrete Headline: Prospects have short attention spans and consider multiple offerings simultaneously. If your headline doesn’t summarize your offer in a few seconds, they are going to bail. Your headline must reveal the offer is and convince them to click to the landing page.
3. Create a Prominent, Actionable Call to Action: Don’t make prospects look for your call to action. It must jump right out. A/B testing studies have revealed that a red call to actions on a white background works much better than dull colors.
4. Meet Expectations: Your prospects have expectations based on the information provided that led them to your landing page. It might have been a PPC ad, a blog post or a shopping search engine. Make sure that the content of your landing page aligns with the intent and expectations of your prospects.
5. Keep Your Landing Page Simple: Minimize visual distractions in your landing page by not using a lot of font styles, colors, and sizes on the page. Remove images and interactive rich-media content unless they directly support your conversion goal and are better at conveying critical information. Simple landing pages get more conversions. Additionally, don’t clutter the area around the call to action so it stands out on the page.
6. Minimize the Text: People don’t read; they scan on the web. The less content on a landing page, the higher the conversion rate. Strip your text down to simple headlines and short bullet lists. Don’t use any self-promoting marketing-speak that turns people off. Provide detailed information with a link to supporting pages.
7. Develop Trust: Do what you can to reduce anxiety by using safe shopping seals and other signs of trustworthiness. For instance, trade association logos, Internet trust organization logos, secure payment logos, payment method lists and money-back guarantee seals can persuasive in gaining trust.
8. Use Social Support: The social factor goes a long way toward removing any fear or hesitation on the part of your prospects. It’s important to provide assurance, and social support is the best way to do it. Prospects want to know others have had success with your brand. Therefore, in some prominent location on your landing page, include links to testimonials, case studies, media coverage, etc.

Focus on desired action, headline, call to action, prospect expectations, simple landing pages with a minimum of text that develop trust and have social support – these are all important elements of a landing page that converts. Utilize them and watch your conversion rate rise.

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Recovering Abandoned Shopping Carts

One of the biggest missed opportunities for ecommerce merchants is not trying to recover abandoned shopping carts. While most merchants focus on optimizing their carts and guiding the customer through the conversion funnel, they still experience an abandonment rate of 50 percent or higher.

What Causes Shopping Cart Abandonment?

While there can be a number of causes for abandonment, including the size and color of the buttons or user-friendliness of the software, below are the major reasons for shopping cart abandonment.

• Anxiety over having chosen the right product
• Fear over the security of giving out credit card details
• Confusion about how to checkout
• Anxiety over not having found the best deal
• Website error
• Shopper didn’t have or like the payment options

The chart below from eMarketer gives a few more reasons for shopping cart abandonment.

As you can see, there are a number of reasons for cart abandonment, and it’s a persistent problem for web merchants. So, why not try to recover some of those shoppers who abandoned their carts? Only 16 percent of online merchants send shopping cart abandonment emails, yet cart recovery emails get higher conversion rates and ROI than regular email, giving merchants a good chance of saving sales at a fairly low cost.

Cart Recovery Missed Opportunity

The chart below from the Conversion Rate Optimization Report by eConsultancy shows that 54 percent of companies queried do not target cart abandoners vs. the 26 percent that do. Removing the 20 percent that said cart recovery is irrelevant, you get 68 percent percent that don’t and 32 percent that do.

Cart recovery can be one of the biggest missed opportunities in ecommerce optimization. To get the most from your retargeting efforts take a look at the four tips below.

 1.      Timing

Don’t delay. It‘s important to strike while the iron is hot. Your conversion rate can increase while the aborted sale is still top of mind.

SeeWhy research analyzed data from over 60,000 abandoned carts and found that 54 percent of all carts that are successfully recovered are won back within the first few hours after abandonment. An additional 10 percent can be recovered within 48 hours, and at the end of 7 days, 82 percent can be recovered.

Conversion rates for real-time recovery emails are 11 percent compared to 6 percent and 3 percent for 24 hours and 7 days, respectively. Open rates are also higher for real-time triggers:  60 percent vs. 55 percent after 24 hours and 50 percent after 7 days. Revenue per email is , , and , respectively.

Instant emails also reduce the risk that your customer converts before your batch of recovery emails are sent out for the day, saving the embarrassment of an irrelevant email, or angering the customer because they could have received a discount if they had not completed their purchase.

 2.      Manual Vs. Automated Recovery Methods

The Econsultancy research noticed a shift from manual recovery methods to automated methods from 2010 to 2011. That’s a good sign because software is smarter, faster and more accurate than doing it manually.

3.      Send Series of Emails

You can use a series of three emails, one in real-time, one after 24 hours and one after 7 days. Make the copy and creative of your emails slightly different to reflect different timing and to stagger offers. Your first email can be just a friendly reminder, while subsequent messages would offer special deals. Segment recipients who didn’t open the first email, opened but didn’t click, and opened and clicked, targeting them accordingly.

 4.      Segment and Test Different Creative

You can also trigger certain types of messages and offers depending on what was in the cart. For instance, high ticket items can afford a free shipping offer better than lower priced items. Some product categories may have a long sales cycle to purchase. In that case, reminders rather than discount offers are more effective. The more exclusive your product, the less you need to offer discounts.

In closing, it’s smart for web merchants to retarget shopping cart abandoners with cart recovery emails as conversion rates are high when you retarget early and strategically. Don’t let cart recovery be a missed opportunity for you.

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Shakeout Before Major Move In Gold And Silver Prices

One would believe that from recent action this week particularly in the precious metals sector that “Dear Me, The Sky Is Falling!”. In reality, very little has changed in the specter that is haunting the global economy.
There is an old French saying, “The more things change, the more they remain the same.”  Observe that the Germans are ambivalent about bearing more gifts to the Greeks. Portugal, Italy, Spain are still in fiscal trouble. The vaunted employment figures omit the … [visit site to read more] or compare Credit Card Rewards and Best Credit Cards

DailyMarkets.com

Impact of Consumer Privacy Issue on Web Marketers

Last week, The White House released a report, Consumer Data Privacy in a Networked World, described as a “framework for protecting privacy and promoting innovation in the global digital economy.” One purpose of the consumer “bill of rights” is to create guidelines for providing web users with a do-not-track option for opting out of personal data collection by marketers, akin to the do-not-call list.

There continues to be a lot of controversy over the use of online behavioral advertising (OBA) that targets consumers based on their interests. Marketers say the main purpose of OBA is to enhance the user experience by reducing the amount of irrelevant ads while serving only ads that consumers want to see. Marketers also believe that failure to use all available information reduces the quality and accuracy of online advertising

Despite the pros, privacy advocates and regulators see cons with the use of OBA. These folks think it’s an invasion of privacy because of lack of disclosure about how consumer information is used and tracked with no consumer control over their data, or the ability to opt out.

While there has been an attempt at self-regulation by the advertising industry, government regulation has yet to step in until now with publication of the above document with guidelines for consumer privacy protection.

The objective of the new consumer “bill of rights” is to protect consumers’ privacy, giving them more control over how their information is collected and used online. The leading Internet companies, including Google, Yahoo!, Microsoft and major ad networks, have agreed to abide by “do-not-track” requests made by online consumers.

The Digital Advertising Alliance (DAA), a group of seven trade associations representing the online marketing industry, said it will develop the tools to make it easy for consumers using web browsers to let their privacy choices become known. The software should be ready for use in nine months.

The DAA was created in 2007 to advocate for responsible advertising behavior by online businesses. The Alliance consists of the following companies: the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the American Advertising Federation (AAF), the Network Advertising Initiative (NAI), and the Council of Better Business Bureaus.

Google plans to embed a do-not-track button in its Chrome browser, allowing users to restrict the amount of data collected, but did not indicate when the buttons would appear or how they would work. “We’re pleased to join a broad industry agreement to respect the ‘Do Not Track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls,” said Google senior vice president of advertising Susan Wojcicki.

The browser-based do-not-track button approach differs from the online advertising industry’s effort toward self-regulation (the DAA’s voluntary AdChoices program). The voluntary program required display a trademarked Advertising Options icon on ads displayed to consumers based on their online behavior. Consumers could click the icon taking them to a website where they could learn how their data is used in advertising and opt out of receiving targeted ads. The new browser-based option is an improvement over the AdChoices program and makes it a lot clearer and simpler to get information and opt out.

The new document emphasizes an individual’s right to control their personal data collected on the web and how it is used. It also requires that consumers have access to easily understandable information about privacy and security practices.

Most research shows the majority of web users do not object to online behavioral advertising based on their interests. However, a 2010 study by privacy research group Ponemon Institute showed that online marketers cut down 75 percent in behaviorally targeted advertising  because of the pressure from privacy advocates. This represented a potential loss of .72 million at the time. The companies surveyed said they curtailed their behavioral advertising even though they estimated the tracking-based ads were 50 percent more effective in generating sales than conventional online display ads.

In conclusion, let’s hope that this step by The White House will find a way to satisfy privacy advocates, marketers and consumers alike. Consumers will gain the ability to know how their data is used and to opt out of OBA if they wish; and advertisers will feel free to use online behavioral targeting for more effective advertising.

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The Lure of ASD Las Vegas

WHAT’S NEW + WHAT’S HOT @ ASD LAS VEGAS – 4 WEEKS OUT

CHEMISTRY IN EVERY KISS

Kisstixx has revolutionized the kissing industry. They believe every kiss should be an unforgettable experience. And to help make each kiss more special they have created a compatible kissing lip balm. Yep, the chemists are hard at work at the Kisstixx laboratory coming up with sizzling flavors—lip balms come in sets of two; each one has a unique flavor that complements the other: Fire & Ice, Sweet & Sour, Strawberry & Chocolate, Raspberry & Lemonade, Peaches & Cream and Strawberry Daiquiri & Piña Colada. Did someone say Kissing Booth? Try it out for yourself at the upcoming ASD show.

KISSTIXX LIP BALM

Central Hall, Booth #C771

A DOMINO BALLAD

This unique game is made of resin and has different musical notations on each piece. Great gift for the music lover in your life—it’s a classic game for those with musical taste. The Music Gifts Company offers the largest range of British-made gifts based on a music theme from aprons to baby bibs, tea pots to t-shirts, greeting cards to napkins and much more.

THE MUSIC GIFTS COMPANY

South Hall Lower Level, Booth #SL2614

PROJECT “KITCHEN” RUNWAY

Tango creates attractive designs for all types of housewares. Find everything from brooms with a zebra print to cupcake shaped sponges. Your customers will enjoy seeing these unique designs in everyday use products. After all, who said you can’t look stylish while cleaning? Newest styles available at the upcoming ASD show.

THE FELDMAN COMPANY: TANGO

South Hall Upper Level, Booth #SU2144

COMPLIMENT YOUR STYLE

Sterling Reputation carries fashion-forward, sterling silver jewelry from all around the world. Find cutting-edge designs of .925 sterling silver with a genuine rhodium finish so the jewelry won’t tarnish.

Find thousands of styles that will compliment the basics, as well as the latest runway trends. Their jewelry is made with cubic zirconias, genuine diamonds and natural gemstones. Also check out their new fashion collection of high quality costume jewelry ‘Rhomance’ made with precious metals and rhodium which adds beauty to brass and genuine gemstones. Visit their ‘order-writing’ booth at ASD!

STERLING REPUTATION
North Hall, Booth #N2533

FRUITY TOBACCO

DeJa Vu Premium Molasses Tobacco uses high quality special cut “European Gold Tobacco” and blends it with the American and European tobacco flavors to create unique recipes designed to bring the ultimate fruity taste and smell. Deja Vu is known for its unique fruity taste and smell, longevity, thick smoke, buzz, and smooth smoke. Available in 28 flavors such as Blueberry Grape, Chocolate Strawberry, Fresh Mint, Passion Fruit, Tropical Mango and Watermelon.

NU TOBAC
South Hall Lower Level, Booth #SL4459

HOT STYLES & FRESH TRENDS

Rainbow Jewelry offers fashion forward jewelry styles. They carry the best quality and have an amazing assortment of products. Their fashion accessories include earrings, necklaces, scarves, bracelets, rings and hair accessories. Rainbow Jewelry keeps up with the latest trends and styles so your customers can look and feel hot!

RAINBOW JEWELRY
Central Hall, Booth #C3462

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Home Depot Liquidations from GENCO Marketplace

Home Improvement buyers will be pleased to learn about the Home Depot liquidations inventory available in truckload and pallet quantities exclusively from GENCO Marketplace. These home improvement products consist of returns from Home Depot in many different product categories.

TopTenWholesale has just been notified that GENCO Marketplace won an exclusive contract to liquidate store returns from The Home Depot stores and wants to spread the word. GENCO would like all its suppliers to know that home improvement inventory products are available in truckload and pallet quantities for liquidators and secondary market resellers.

This liquidation program is part of The Home Depot’s aggressive corporate sustainability program. The retailer hopes to maximize recovery value on this inventory and maximize reuse of products that might otherwise have gone into the waste stream.

The Home Depot liquidation lots include just about every category of product available at stores, sorted into the multiple product groups below.

• Home Products – small appliances and other items for the home

• Plumbing and Electrical – bathroom items and electrical supplies

• Hardware – power tools, hand tools, and seasonal power equipment

• Lighting – indoor and outdoor lighting

• Appliances – big box products

Most lots will include a mix of different manufacturers’ products. However, some lots will be “return-to-vendor” inventory made up of high-quality product from a single manufacturer.

All lots include a manifest that registered buyers can view online prior to purchase.

“Home improvement products are very difficult to find in the secondary market,” said Tom McElroy, vice president of marketing and ecommerce at GENCO Marketplace. “These products are perfect for builders and contractors, as well as businesses who resell to ‘do-it-yourselfers’ looking for discounted home improvement products.”

Buyers who would like more information on GENCO Marketplace’s home improvement lots can contact Alan Mongelluzzo at (412) 820-3963, alan.mongelluzzo@gencoatc.com or Nick DiPaola at 412-820-3992, Nick.Dipaola@gencoatc.com.

GENCO Marketplace a large American wholesale liquidator of retail returns and surplus inventories. The company’s resale channels include direct sales by the truckload to high-volume buyers, Internet auctions of pallet quantities on the company’s B2B website at www.GENCOMarketplace.com and sales of individual items on www.NoBetterDeal.com, the company’s bargain shopping site for consumers.

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Continental Airlines OnePass Card To Be Replaced By United MileagePlus Explorer Credit Card

As you may know, Continental and United Airlines (UAL) merged in 2011 to create one single airline company to cut costs and be more competitive in the market. This big change and merger between both companies will officially be finalized on March 2nd 2012 when Continental’s last plane will take off, and the official airline name will be United Airlines.

Because Continental will stop existing as an airline, with United Airlines taking its place, the Continental OnePass card will cease to … [visit site to read more] or compare Credit Card Rewards and Best Credit Cards

DailyMarkets.com

Why You Need a Google+ Business Page

Google+ has been growing at a rapid pace, having reached 90 million users in early February. It’s time for suppliers and retailers alike to be aware of the impact of the Google+ algorithm change. As Google search becomes more social with +1, every business needs a Google+ business page because your Google search visibility and brand engagement depend on it. What does a Google+ business page look like? Below is an example of what The Muppets brand did.

Google+ Differs from Other Social Networks: Any business can benefit from Google+ because it can make lasting connections with customers online much the same as in a physical location. Google+ differs from social networking sites like Twitter and Facebook because activity thrives on quality, rather than the quantity that drives those networks. Users are looking for the valuable content-sharing and quality comment-threads they expect to  find on Google+.

Importance of Quality Content: Posting quality, topical content is important for getting the maximum engagement from customers and prospects. For instance, if you follow news about legislation and recalls affecting products in your industry, you can post that kind of valuable information for your customers and be ready to answer any questions. For tips on creating quality content, read Neil Patel‘s article, “How to Create an Effective SEO Content Strategy.” Yes, it takes time and effort, but the rewards are great for your brand. Consider it a new marketing tactic to allocate dollars for in your marketing budget.

The resulting engagement from your search visibility can improve gradually, depending on the data collected by Google from logged-in Google+ users. This started with the Search Plus Your World algorithm change because of its impact on search results by displaying and promoting People and Pages (business pages) in Google+.

Google’s new social direction is to deliver search results based on social signals, including instances of user engagement such as comments, shares, +1’s, etc. While this direction is in its infancy, there’s no going back. So, now is the time to start taking advantage of the Google+ changes.

Benefits of Google+ Business Page: The difference between Google+ updates vs. updates posted on Facebook is that the updates from followers in Circle on Google+ can result in high search rankings in Google SERPs due to the recent Google algorithm changes that favor Google+ content both inside and outside the Google+ environment. Not so with Facebook. Posts on your Facebook fan page can get a hundred comments, but they come and go without impacting your Google rankings.

Another benefit has to do with targeted messaging and direct interaction with followers. You can organize those you follow into the Groups of your own choosing. That means you can track and engage with audience segments you have created yourself.

To get started with a Google+ page, see Google+ Your Business. Below are a few more tips for setting up your Google+ business page.

• Optimize your Google+ business page for SEO by completing the verification process, adding recommended links and using strategic keywords in your Introduction and Subtitle areas.
• Take advantage of the Scrapbook photos and text editing features to make your page aesthetically attractive and in line with your brand identity.
• Remember, the quality of your content is of utmost importance. Post pictures and videos because they can make things crystal clear. Ensure your first few posts are very compelling to attract potential followers.
• Promote your business page by leveraging your personal profile page on Google+, making announcements/requests for followers on other social networks, and by displaying the Google+ Badge on your web pages.
• Be strategic in segmenting your audience with circles, taking into consideration that you’ll want to post frequently as well as differently to targeted segments.
• Monitor engagement, and be generous with +1’s, comments, and shares of your follower’s posts, as this will encourage them to do the same for you.

To summarize, every business needs a Google+ Business Page because of extended visibility due to the impact of Google Search Plus Your World in Google’s search algorithm. You can build a business page with quality content, interacting with your customers for the kind of engagement that brings you more business.

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What Retailers Need to Know About Consumer Behavior

There are all sorts of reasons why consumers buy certain goods or products. Their choices may stem from personal gains to elevate status, brand loyalty, the amount of time they have to decide which items to purchase, emotional, sociological, and/or even goals and values that they’ve come to attribute to the product. And buying patterns, like the one where one study shows that the average shopper takes less than 21 minutes to purchase groceries while only covering 23 percent of the store, help marketers frame what sort of perspective they must have in order to draw consumer interest.

According to Wendy H. Mason’s article for Referenceforbusiness.com, “consumer behavior essentially refers to how and why people make the purchase decisions they do.” On some levels, consumer decisions may appear quite random, but if given the correct context and or subtext, meaning could be gauged from each outgoing purchase. Even if the choice does not always appear to be rational – consumer behavioral studies has proven again and again that purchasing decisions rely on personal emotions, social situations, goals and values.

Experts have been able to pinpoint two principles that can help them evaluate the motivation behind buyer’s choices. These principles have to do with what buyers want and how much they want a certain product. An example that Mason gives is: a customer who seeks a pain reliever may like the idea that one pain reliever is cheaper than the other, but they also must weigh in which product is the fastest pain reliever. They will most likely pay more if they believe the more expensive brand can alleviate their distress more effectively.

Marketers spend a lot of their time and effort “examining the principal motives behind each type of product to correctly target potential customers,” writes Mason. To effectively understand customer behavior, marketers also evaluate the intensity of the customer’s interest in the product that will compel them to actually go out and make that purchase.

Personal image or image branding is also something that factors into a successful marketing campaign. Consumers who associate a certain product to healthy eating and living a more conscientious lifestyle will be more likely to buy that item if the commodity suits or enhances that person’s belief system. Mason discusses the reason why some marketers are more successful than others, which is because they have been able to convince consumers that they need a product or service for some” legitimate” reason.

Experts also target product image-branding as something that is vital in marketing. Food packages often appeal to the specific sense that people will often associate with better tasting qualities. In this instance, people often taste with their eyes, whereas they do not see any difference during a blind taste test.

It’s a given that consumers are a purchasing powerhouse in this world, and understanding the dynamics behind consumer behavior is very relevant to any successful business model. Knowing your niche audience and who it is you are targeting parallels to how well you are able to sell your product. Winning over interest is not an easy thing, especially with so many competitors vying for consumer attention. Understanding the inner-workings behind what makes the customer tick is key to unlocking a successful brand.

My Nguyen of Apparel Deals is a professional writer with an interest in music, fashion, and style who analyzes and writes about fashion industry trends.

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